Many people who have friends or family overseas have already discovered the advantages of video. It’s a very different experience talking to someone while being able to see them. The communication is much more impactful and clear. And it’s a heck of a lot cheaper than airfare or driving 1-2 hours for an hour long meeting. That’s what businesses are realizing, too.

Video makes communicating with customers, prospects and vendors better. According to leading video companies they are using video predominantly in three areas: calling/conferencing, marketing, and observation.

1) Video Call – A company can significantly reduce sales expenses through video conferencing, while increasing sales close ratio by utilizing video meetings as opposed to traditional sales processes.

  • Travel costs are reduced, of course. Video can connect you with anyone, anywhere.
  • Processes become faster, easier. Project management, customer support, training, demonstrations, and collaboration are instant and cost effective.
  • Customer service is improved. Orders can be reviewed by staff and presented to customers quickly and easily.

2) Marketing – A survey reported by eMarketer, this year, states that “face-to-face conversation is the favorite way to share information about products and services for 84 percent of U.S. consumers (and for 77 percent of 18- to 25-year-olds)”.

  • Video allows for ‘face-to-face’ conversation even when being at the same location is difficult or impossible.
  • Streaming video can be an effective method of educating prospects or customers, and building brand awareness.

3) Observation – Video surveillance can be used in a variety of ways to improve the customer experience and increase productivity.

  • Most common usage of a video surveillance system in plain view deters theft, prevents vandalism and other crimes. The reduction in loss pays for the system in a very short time.
  • A company’s management can be assured that a service is administered properly or equipment is used correctly, minimizing risk and liability.
  • Observing customers can provide valuable insight to better assist them; for example, when a check-out line becomes long, a new register can be opened.