Search Engine Marketing

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What is Search Engine Marketing?

Search Engine Marketing includes and uses the techniques of Search Engine Optimization (SEO), Pay Per Click Advertising (PPC) and Web Analytics. Its main purpose is to increase targeted traffic from search engines to your website [...]

Choosing the Right SEM Agency

There are plenty of Search Engine Marketing (SEM) agencies to choose from but how do you choose the best one for your company and your specific objectives? First, you should identify what you would like [...]